At HotelCrux, we’re committed to creating a better, more sustainable future. As a company that provides digital services to the hotels, we understand the significant role technology can play in reducing environmental impact and promoting social responsibility. We have set ambitious Sustainable Development Goals (SDGs) for 2024 to ensure that our business operations align with the global push for sustainability.
Our Sustainable Development Goals
Gender Equality Gender equality is a fundamental pillar of our company culture. We strive to create an inclusive workplace where everyone has equal opportunities to thrive, regardless of gender. Our commitment extends to working with hotel partners who share our values, encouraging them to adopt practices that promote gender equality within their own organizations.
Climate Action Addressing climate change is at the forefront of our sustainability efforts. We have optimized our servers to be more energy-efficient, drastically reducing our carbon footprint. By embracing innovative technologies and sustainable practices, we are not only reducing our environmental impact but also helping our clients—the hotels that use our website generator—operate more sustainably.
Decent Work and Economic Growth We believe in creating an environment where decent work and economic growth go hand in hand. By fostering a fair and supportive workplace, we ensure that our employees have the opportunity to grow professionally while contributing to the company’s success. Moreover, we extend this philosophy to our clients by providing tools that help them grow their businesses sustainably, leading to long-term economic benefits for their communities.
Industry, Innovation, and Infrastructure Innovation is at the heart of what we do. Our commitment to sustainable industry practices drives us to continuously improve our infrastructure and develop cutting-edge solutions. We’ve moved away from traditional, resource-intensive website builders like WordPress, which require extensive server power and numerous database queries. Instead, we’ve built our own custom solution that reduces the server footprint from 20 servers down to just a single server, significantly lowering our carbon footprint.
Responsible Consumption and Production We are committed to responsible consumption and production in every aspect of our business. By digitizing processes and eliminating the need for paper, we reduce waste and promote a more efficient use of resources. We encourage our clients to adopt similar practices, helping them minimize their environmental impact while improving operational efficiency.
How We Are Achieving These Goals
We recognize that setting goals is just the beginning. Achieving them requires dedication, continuous learning, and collaboration. This year, we participated in the Sustainability Acceleration Programme, workshop organized by the SDG House Greece focused on sustainable business practices. The insights we gained from this event have been instrumental in refining our sustainability program.
The workshop provided us with new tools and strategies to further reduce our environmental impact and enhance our social responsibility initiatives. We learned about cutting-edge technologies that can make our servers even more efficient and explored innovative ways to engage our clients in sustainability efforts. This has given us a renewed sense of purpose and a clear path forward.
How Our Clients Benefit from These Initiatives
Our commitment to sustainability is not just about improving our own operations—it’s about providing tangible benefits for our clients. Hotels that embrace sustainability stand to gain numerous benefits, here’s how hotels can gain from our sustainability efforts:
Cost Savings: Sustainable practices often lead to reduced operational costs, such as lower energy and water bills, less waste, and more efficient processes.
Enhanced Reputation: Guests are increasingly looking for hotels that align with their values, particularly when it comes to environmental and social responsibility. A commitment to sustainability can significantly enhance a hotel’s reputation, attracting more customers who prioritize eco-friendly options.
Increased Visibility: As mentioned earlier, platforms like Google Maps are now highlighting businesses that demonstrate a commitment to sustainability. This can increase a hotel’s visibility, making it easier for potential guests to find and choose them.
Long-Term Viability: Sustainability is not just a trend—it’s the future of business. Hotels that adopt sustainable practices now will be better positioned to thrive in the long term as regulations tighten and consumer preferences continue to shift toward eco-friendly options.
Enhancing Hotel Visibility Through Sustainability Practices on Google
By showcasing your hotel’s commitment to sustainability, you can significantly improve your reach on Google Travel, Maps, and other Google platforms. Opting in to self-report your sustainability practices not only aligns your hotel with growing consumer demand for eco-friendly accommodations but also enhances your visibility by featuring these efforts on your hotel’s detail page. Hotels with verified eco-certifications gain an additional advantage, as the “eco-certified” label serves as a trusted indicator to potential guests. Embracing sustainability not only benefits the environment but also positions your hotel more favorably in search results, attracting eco-conscious travelers and setting your property apart in a competitive market. Discover More About Sustainability in Hotels on Google.com
Looking Ahead
As we move into 2024, we are excited about the progress we’ve made and the goals we’ve set. But we also know that sustainability is a journey, not a destination. We will continue to seek out opportunities to improve, collaborate with others in our industry, and share our successes and challenges openly.
At HotelCrux, we believe that by working together, we can create a more sustainable world—one where businesses thrive while respecting and preserving our planet and its people. We are committed to doing our part and look forward to sharing our journey with you. Thank you for supporting us as we work towards these important goals. Together, we can make a positive impact.